Tag Archives: analytics

Thoughts about user currencies

Posted on October 10, 2010 by Fabian Tilmant

Considering DiCoDE as a Value Chain, we need to see, in the end, which currencies user uses to pay for the digital content he receives. I plan to tackle this topic in the book and am even considering inviting a … Continue reading →

Posted in DiCoDE inspiration | Tagged adsense, advertising, adwords, Alexander Osterwalder, analytics, attention, banner, Branded Utility, business model, Business Model Generation, Communication, CPA, CPC, CPL, CPM, credit card, CRM, Customer Service, Customer XP, data, DM, e-commerce, engagement, Facebook, Georg Petschnigg, Gerd Leonhard, Gmail, Google, m-commerce, Marketing, media, money, Nike+, payment, PayPal, privacy, regulation, Sales, SMS, user currencies, value | 6 Comments

DMA NYC’s Mobile Media and Marketing 2010

Posted on July 1, 2010 by Fabian Tilmant

Very interesting conference. Here are the tweets I posted: @fabnet_be attending DMA and Mobile Marketer conference, starting by media going mobile #dmamm Condé Nast, Sports Illustrated and MTV talking about necessity for some and opportunity for others to go mobile. … Continue reading →

Posted in DiCoDE inspiration | Tagged #dmamm, 4G, ad-funded, advertising, analytics, app, Apple, Associated Press, AT&T, audience, barcode, brand, bundle, business model, circulation, cloud, Condé Nast, conference, content, context, CPM, cross-media, data, DMA, engagement, experience, freemium, game, Hachette Filipacchi, HTML5, hyperconnectivity, iAd, iPad, iPhone, iPod Touch, LTE, magazine, measurement, media, Meredith Corp, metrics, Microsoft, Millenial Media, mobile, mobile web, monetization, MTV, Nielsen, NYC, premium, radio, Razorfish, retail, SMS, Sports Illustrated, storytelling, subscription, Time Out, TV, Twitter, US, value, video, vocal activation, voice, win-win-win, WP7 | Leave a comment

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