Tag Archives: adwords

How DICoDE gets along with POE and touch points II

Regarding Digital Content, we can consider the customer journey in 3 steps: Communication, Distribution and Consumption (that includes loyalty/post-purchase activities). DICoDE currently tackled both Distribution and Consumption.┬áIn this blog post, I considered the logic of Paid, Earned and Owned Media … Continue reading

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How DICoDE gets along with POE and touch points

One recurrent feedback I receive on DICoDE during workshops or discussions is how to place Social Media, especially in DICoDE Business Models. The answer I gave until now is that DICoDE tackles distribution and consumption of digital content, but not … Continue reading

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Thoughts about user currencies

Considering DiCoDE as a Value Chain, we need to see, in the end, which currencies user uses to pay for the digital content he receives. I plan to tackle this topic in the book and am even considering inviting a … Continue reading

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