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Monthly Archives: July 2011
DICoDE’s 2 legs: System and Design Thinking
I’ve believed in the concept of “2 legs” for a while. Out of Proximus in 2004, when I designed a start-up based on Gallery (France), but applied to Belgian market, I knew that we need a double B2C and B2B … Continue reading
Posted in DiCoDE creation
Tagged 2 legs, Activate, business model, Carole Lamarque, design thinking, FlipBoard, Gallery, Namahn, Sanoma, Storify, Strategy, System Thinking, Tim De Coninck, webmission
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How DICoDE gets along with POE and touch points II
Regarding Digital Content, we can consider the customer journey in 3 steps: Communication, Distribution and Consumption (that includes loyalty/post-purchase activities). DICoDE currently tackled both Distribution and Consumption. In this blog post, I considered the logic of Paid, Earned and Owned Media … Continue reading
Posted in DiCoDE creation
Tagged advertising, adwords, banner, brand, Brand Driven Innovation, Clo Willaerts, Communication, consumption, content production, Content Production Ecosystem, DiCoDE, digital content, Display Advertising, distribution, Earned Media, Erik Roscam Abbing, Facebook Ads, Google, Google Adwords, loyalty, media, Owned Media, Paid Media, POE, POE Media, post-purchase, Promoted Accounts, Promoted Trends, Promoted Tweets, search, social media, social network, Tim De Coninck, touch points, Twitter
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