Monthly Archives: July 2011

DICoDE’s 2 legs: System and Design Thinking

I’ve believed in the concept of “2 legs” for a while. Out of Proximus in 2004, when I designed a start-up based on Gallery (France), but applied to Belgian market, I knew that we need a double B2C and B2B … Continue reading

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How DICoDE gets along with POE and touch points II

Regarding Digital Content, we can consider the customer journey in 3 steps: Communication, Distribution and Consumption (that includes loyalty/post-purchase activities). DICoDE currently tackled both Distribution and Consumption.┬áIn this blog post, I considered the logic of Paid, Earned and Owned Media … Continue reading

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