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Tag Archives: Gerd Leonhard
Don’t say DiCoDE anymore, say DICoDE
I know, it is subtle… but important! Working through the methodology I am putting in place using both DiCoDE (strategies) and DIRT (business models) and testing it on the Digital Music ecosystems, I realized my model is not just about … Continue reading
Posted in DiCoDE creation
Tagged Apple, Board of Innovation, business model, Carrier, Deezer, DiCoDE; DICoDE, Digital Music, DIRT, Gerd Leonhard, iTunes, Julien Mourlon, Laid Back, Lala.com, Last.FM, Music, P2P, Piracy, Radio 2.0 Manifesto, regulation, Spotify, streaming
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Liquid Content, Hyperconnectivity and User Context enabling Media Surfaces
Do you remember BERG London? They created, a few week before the announcement of the iPad this gorgeous video showing how Printed Press could look on tablets. My personal favorite in their portfolio is this map for NYC… But let’s … Continue reading
Posted in DiCoDE inspiration
Tagged a glimpse ahead, advertising, app, attention, BERG, book, content, Content is Liquid, DiCoDE the book, engagement, filter, Gerd Leonhard, GUI, hyperconnectivity, iPad, media, Media Surfaces, Microsoft, Minority Report, mobile, PC, screen, smartphone, The Guardian, TV, UI, user context
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Thoughts about user currencies
Considering DiCoDE as a Value Chain, we need to see, in the end, which currencies user uses to pay for the digital content he receives. I plan to tackle this topic in the book and am even considering inviting a … Continue reading
Posted in DiCoDE inspiration
Tagged adsense, advertising, adwords, Alexander Osterwalder, analytics, attention, banner, Branded Utility, business model, Business Model Generation, Communication, CPA, CPC, CPL, CPM, credit card, CRM, Customer Service, Customer XP, data, DM, e-commerce, engagement, Facebook, Georg Petschnigg, Gerd Leonhard, Gmail, Google, m-commerce, Marketing, media, money, Nike+, payment, PayPal, privacy, regulation, Sales, SMS, user currencies, value
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