Tag Archives: social network

How DICoDE gets along with POE and touch points II

Regarding Digital Content, we can consider the customer journey in 3 steps: Communication, Distribution and Consumption (that includes loyalty/post-purchase activities). DICoDE currently tackled both Distribution and Consumption. In this blog post, I considered the logic of Paid, Earned and Owned Media … Continue reading

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Simplified DiCoDE for a better use

As from the beginning, I knew that DiCoDE was meant to be simplified at some point. There are too many details in the current version (the one that I handed to many professionals during the last months and used as … Continue reading

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Learning about TV thanks to my dad

Recently, my parents subscribed to a new TV offer through IPTV. They now lack one TV channel (BeTV, Belgian version of Canal+), and especially one satiric show: Les Guignols de l’Info. My dad used to watch TV and listen to radio … Continue reading

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“Looking Through A Black Mirror” DiCoDEd

Last week I attended Belgian Marketing Foundation‘s conference around iPad (see slides here under). A few interesting points triggered thoughts that could be interesting for DiCoDE and beyond: 3 key elements are Content, Media and Advertising. That’s the Golden Triangle … Continue reading

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Genesis, past, present and future

Last week-end, I visited my family at the seaside. I love to talk, brainstorm and design with my dad. I think i inherited his mind. These talks enlighted overnight the graphical style i want for the book. I summarized them, … Continue reading

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