Tag Archives: brand

How DICoDE gets along with POE and touch points II

Posted on July 6, 2011 by Fabian Tilmant

Regarding Digital Content, we can consider the customer journey in 3 steps: Communication, Distribution and Consumption (that includes loyalty/post-purchase activities). DICoDE currently tackled both Distribution and Consumption. In this blog post, I considered the logic of Paid, Earned and Owned Media … Continue reading →

Posted in DiCoDE creation | Tagged advertising, adwords, banner, brand, Brand Driven Innovation, Clo Willaerts, Communication, consumption, content production, Content Production Ecosystem, DiCoDE, digital content, Display Advertising, distribution, Earned Media, Erik Roscam Abbing, Facebook Ads, Google, Google Adwords, loyalty, media, Owned Media, Paid Media, POE, POE Media, post-purchase, Promoted Accounts, Promoted Trends, Promoted Tweets, search, social media, social network, Tim De Coninck, touch points, Twitter | 1 Comment

Last night the design saved my life

Posted on December 22, 2010 by Fabian Tilmant

6 months before celebrating 10 years in New Media, it all makes sense to me. Writing this book is not only an important step in my professional career (a book really helps in reaching the next level as a consultant), … Continue reading →

Posted in DiCoDE inspiration | Tagged A whole new mind, Alex Papanastassiou, Alexander Osterwalder, Big Game, Bilbao, brand, business model, Carole Lamarque, Central, Damien Newman, Daniel Pink, design, DiCoDE, DiCoDE the book, Elric Petit, experience, Fred Collopy, Georg Petschnigg, Industrial Design, INRACI, Jim Glymph, Joëlle Huaux, La Cambre, Lateralus, Let Go, Managing as Designing, media, new media, Pierre-Gilles Valcke, PopTech, Product Design, Richard Boland, Roger Martin, spiral, Spiral Dynamics, Squiggle, Strategy, Tool | 1 Comment

Business Models in TIME: How to make the jump to 2020

Posted on November 3, 2010 by Fabian Tilmant

I’ve seen this very interesting White Paper twitted by my ex-manager at Sanoma (@caroberry) issued together by Atos Consulting and Ericsson. They treat TIME (Telecom, IT, Media & Entertainment) industry and picture 4 scenarios (with associated Business Models, based on Alexander Osterwalder … Continue reading →

Posted in DiCoDE inspiration | Tagged @caroberry, Alexander Osterwalder, Atos, brand, business model, Business Model Generation, Business Transformation, Carole Lamarque, convenience, copyright, CRM, Curation, Customer Experience, Customer Relationship, Customer XP, device, DiCoDE, Entertainment, Ericsson, Forrester, green, infrastructure, innovation, IT, media, Partner, Partnership, Pipe, privacy, regulation, rights, Sanoma, service, standard, sustainability, technology, telecom, TIME, Trust, UI, user interface, Yves Pigneur | 5 Comments

(New) Media Ecosystem Maturity Steps

Posted on September 24, 2010 by Fabian Tilmant

Last night, I was explaining to my fellow Cleverwood partners my vision of New Media markets opportunities and difference between Brand and Business. To do so, I explained the way I see a (New) Media Ecosystem gaining maturity. It all … Continue reading →

Posted in DiCoDE inspiration | Tagged ad-funded, advertising, audience, brand, business model, Cleverwood, device, ecosystem, Ericsson, Golden Triangle, infrastructure, internet, media, new media, newspaper, Nokia, Nokia-Siemens, platform, platform logic, platform utility, Siemens, Telco, telecom, TV, user currencies, user interface, user XP | 2 Comments

“Looking Through A Black Mirror” DiCoDEd

Posted on September 20, 2010 by Fabian Tilmant

Last week I attended Belgian Marketing Foundation‘s conference around iPad (see slides here under). A few interesting points triggered thoughts that could be interesting for DiCoDE and beyond: 3 key elements are Content, Media and Advertising. That’s the Golden Triangle … Continue reading →

Posted in DiCoDE inspiration | Tagged Ad Production Ecosystem, advertising, brand, Branded Utility, COM, content, Content Production Ecosystem, convenience, Corelio, CPM; CPL, CRM, data, DiCoDE, Golden Triangle, GUI, hyperconnectivity, iAd, IME, iPad, José Luis Nueño, Libération, media, Michelin, Microsoft, MKT, Mobile Monday, MPG, NUI, portal, RiCoDE, Rob Master, semantic, service, social network, Surface, Touch, Unilever, uniqueness, user XP | Leave a comment

DMA NYC’s Mobile Media and Marketing 2010

Posted on July 1, 2010 by Fabian Tilmant

Very interesting conference. Here are the tweets I posted: @fabnet_be attending DMA and Mobile Marketer conference, starting by media going mobile #dmamm Condé Nast, Sports Illustrated and MTV talking about necessity for some and opportunity for others to go mobile. … Continue reading →

Posted in DiCoDE inspiration | Tagged #dmamm, 4G, ad-funded, advertising, analytics, app, Apple, Associated Press, AT&T, audience, barcode, brand, bundle, business model, circulation, cloud, Condé Nast, conference, content, context, CPM, cross-media, data, DMA, engagement, experience, freemium, game, Hachette Filipacchi, HTML5, hyperconnectivity, iAd, iPad, iPhone, iPod Touch, LTE, magazine, measurement, media, Meredith Corp, metrics, Microsoft, Millenial Media, mobile, mobile web, monetization, MTV, Nielsen, NYC, premium, radio, Razorfish, retail, SMS, Sports Illustrated, storytelling, subscription, Time Out, TV, Twitter, US, value, video, vocal activation, voice, win-win-win, WP7 | Leave a comment

Tag Archives: brand

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