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Tag Archives: brand
How DICoDE gets along with POE and touch points II
Regarding Digital Content, we can consider the customer journey in 3 steps: Communication, Distribution and Consumption (that includes loyalty/post-purchase activities). DICoDE currently tackled both Distribution and Consumption. In this blog post, I considered the logic of Paid, Earned and Owned Media … Continue reading
Posted in DiCoDE creation
Tagged advertising, adwords, banner, brand, Brand Driven Innovation, Clo Willaerts, Communication, consumption, content production, Content Production Ecosystem, DiCoDE, digital content, Display Advertising, distribution, Earned Media, Erik Roscam Abbing, Facebook Ads, Google, Google Adwords, loyalty, media, Owned Media, Paid Media, POE, POE Media, post-purchase, Promoted Accounts, Promoted Trends, Promoted Tweets, search, social media, social network, Tim De Coninck, touch points, Twitter
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Last night the design saved my life
6 months before celebrating 10 years in New Media, it all makes sense to me. Writing this book is not only an important step in my professional career (a book really helps in reaching the next level as a consultant), … Continue reading
Posted in DiCoDE inspiration
Tagged A whole new mind, Alex Papanastassiou, Alexander Osterwalder, Big Game, Bilbao, brand, business model, Carole Lamarque, Central, Damien Newman, Daniel Pink, design, DiCoDE, DiCoDE the book, Elric Petit, experience, Fred Collopy, Georg Petschnigg, Industrial Design, INRACI, Jim Glymph, Joëlle Huaux, La Cambre, Lateralus, Let Go, Managing as Designing, media, new media, Pierre-Gilles Valcke, PopTech, Product Design, Richard Boland, Roger Martin, spiral, Spiral Dynamics, Squiggle, Strategy, Tool
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Business Models in TIME: How to make the jump to 2020
I’ve seen this very interesting White Paper twitted by my ex-manager at Sanoma (@caroberry) issued together by Atos Consulting and Ericsson. They treat TIME (Telecom, IT, Media & Entertainment) industry and picture 4 scenarios (with associated Business Models, based on Alexander Osterwalder … Continue reading
Posted in DiCoDE inspiration
Tagged @caroberry, Alexander Osterwalder, Atos, brand, business model, Business Model Generation, Business Transformation, Carole Lamarque, convenience, copyright, CRM, Curation, Customer Experience, Customer Relationship, Customer XP, device, DiCoDE, Entertainment, Ericsson, Forrester, green, infrastructure, innovation, IT, media, Partner, Partnership, Pipe, privacy, regulation, rights, Sanoma, service, standard, sustainability, technology, telecom, TIME, Trust, UI, user interface, Yves Pigneur
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