Tag Archives: brand

How DICoDE gets along with POE and touch points II

Regarding Digital Content, we can consider the customer journey in 3 steps: Communication, Distribution and Consumption (that includes loyalty/post-purchase activities). DICoDE currently tackled both Distribution and Consumption. In this blog post, I considered the logic of Paid, Earned and Owned Media … Continue reading

Posted in DiCoDE creation | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Last night the design saved my life

6 months before celebrating 10 years in New Media, it all makes sense to me. Writing this book is not only an important step in my professional career (a book really helps in reaching the next level as a consultant), … Continue reading

Posted in DiCoDE inspiration | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Business Models in TIME: How to make the jump to 2020

I’ve seen this very interesting White Paper twitted by my ex-manager at Sanoma (@caroberry) issued together by Atos Consulting and Ericsson. They treat TIME (Telecom, IT, Media & Entertainment) industry and picture 4 scenarios (with associated Business Models, based on Alexander Osterwalder … Continue reading

Posted in DiCoDE inspiration | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 5 Comments

(New) Media Ecosystem Maturity Steps

Last night, I was explaining to my fellow Cleverwood partners my vision of New Media markets opportunities and difference between Brand and Business. To do so, I explained the way I see a (New) Media Ecosystem gaining maturity. It all … Continue reading

Posted in DiCoDE inspiration | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

“Looking Through A Black Mirror” DiCoDEd

Last week I attended Belgian Marketing Foundation‘s conference around iPad (see slides here under). A few interesting points triggered thoughts that could be interesting for DiCoDE and beyond: 3 key elements are Content, Media and Advertising. That’s the Golden Triangle … Continue reading

Posted in DiCoDE inspiration | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

DMA NYC’s Mobile Media and Marketing 2010

Very interesting conference. Here are the tweets I posted: @fabnet_be attending DMA and Mobile Marketer conference, starting by media going mobile #dmamm Condé Nast, Sports Illustrated and MTV talking about necessity for some and opportunity for others to go mobile. … Continue reading

Posted in DiCoDE inspiration | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment