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Tag Archives: advertising
Why future of TV is not on the TV screen
I’m meeting a lot of incredibly interesting people for the last months, sharing my models and method. It is a very interesting way to get valuable feedback and to challenge my assumptions and findings. When discussion goes deeper in the … Continue reading
Posted in DiCoDE inspiration
Tagged advertising, aggregation, analog TV, attention, BBC, BBC iPlayer, broadcast, broadcaster, Carrier, connectivity, credentials, Curation, data, DICoDE Business Models, DICoDE Strategies, digital TV, Discovery, distribution, engagement, future, Interactivity, money, Relationship, RTBF, screen, Second Screen, Set Top Box, STB, television, Transaction, TV
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How DICoDE gets along with POE and touch points II
Regarding Digital Content, we can consider the customer journey in 3 steps: Communication, Distribution and Consumption (that includes loyalty/post-purchase activities). DICoDE currently tackled both Distribution and Consumption. In this blog post, I considered the logic of Paid, Earned and Owned Media … Continue reading
Posted in DiCoDE creation
Tagged advertising, adwords, banner, brand, Brand Driven Innovation, Clo Willaerts, Communication, consumption, content production, Content Production Ecosystem, DiCoDE, digital content, Display Advertising, distribution, Earned Media, Erik Roscam Abbing, Facebook Ads, Google, Google Adwords, loyalty, media, Owned Media, Paid Media, POE, POE Media, post-purchase, Promoted Accounts, Promoted Trends, Promoted Tweets, search, social media, social network, Tim De Coninck, touch points, Twitter
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TV universe doomed in an infinite loop?
Being in an hotel room in New York, I can’t help but look at american television. And as it inspired me already in the past (about the real business sustainable energies are and the american culture in general), I learn … Continue reading
Posted in DiCoDE inspiration
Tagged advertising, aggregation, AIDA, attention, broadcast, broadcaster, business model, data, Discovery, engagement, GRP, Interaction, media, monetization, money, NYC, Relationship, series, Telco, telecom, TiVo, Transaction, TV
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iPad is the new TV
Considering the big shift from an industrial era towards an information era, as used several times already on this blog but best described here or here, it could be interesting to see what would be the ultimate experience for this … Continue reading
Posted in DiCoDE inspiration
Tagged advertising, broadcast, business model, Café Belga, culture, economy, ecosystem, Entertainment, Hero, How, Industrial era, Information era, iPad, media, Purchase Responsible Person, RFID, Spiral Dynamics, Strategy, TV, What, When, Where
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Simplified DiCoDE for a better use
As from the beginning, I knew that DiCoDE was meant to be simplified at some point. There are too many details in the current version (the one that I handed to many professionals during the last months and used as … Continue reading
Posted in DiCoDE creation
Tagged advertising, Branded Utility, business model, Business Model Canvas, cont, DiCoDE, media, Pixelmator, search, social media, social network, telecom, UGC, user, user context, user interface
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Liquid Content, Hyperconnectivity and User Context enabling Media Surfaces
Do you remember BERG London? They created, a few week before the announcement of the iPad this gorgeous video showing how Printed Press could look on tablets. My personal favorite in their portfolio is this map for NYC… But let’s … Continue reading
Posted in DiCoDE inspiration
Tagged a glimpse ahead, advertising, app, attention, BERG, book, content, Content is Liquid, DiCoDE the book, engagement, filter, Gerd Leonhard, GUI, hyperconnectivity, iPad, media, Media Surfaces, Microsoft, Minority Report, mobile, PC, screen, smartphone, The Guardian, TV, UI, user context
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Learning about TV thanks to my dad
Recently, my parents subscribed to a new TV offer through IPTV. They now lack one TV channel (BeTV, Belgian version of Canal+), and especially one satiric show: Les Guignols de l’Info. My dad used to watch TV and listen to radio … Continue reading
Posted in DiCoDE inspiration
Tagged advertising, airwaves, Apple TV, Belgacom TV, BeTV, broadcast, broadcaster, Canal+, dad, DiCoDE, DVD, Google TV, GRP, IDTV, IPTV, Les Guignols de l'Info, media, radio waves, ReCoDE, social media, social network, Telco, Tele Media, telecom, TV, TV channel, UnCoDE, VOO
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