Tag Archives: advertising

Why future of TV is not on the TV screen

Posted on August 1, 2011 by Fabian Tilmant

I’m meeting a lot of incredibly interesting people for the last months, sharing my models and method. It is a very interesting way to get valuable feedback and to challenge my assumptions and findings. When discussion goes deeper in the … Continue reading →

Posted in DiCoDE inspiration | Tagged advertising, aggregation, analog TV, attention, BBC, BBC iPlayer, broadcast, broadcaster, Carrier, connectivity, credentials, Curation, data, DICoDE Business Models, DICoDE Strategies, digital TV, Discovery, distribution, engagement, future, Interactivity, money, Relationship, RTBF, screen, Second Screen, Set Top Box, STB, television, Transaction, TV | Leave a comment

How DICoDE gets along with POE and touch points II

Posted on July 6, 2011 by Fabian Tilmant

Regarding Digital Content, we can consider the customer journey in 3 steps: Communication, Distribution and Consumption (that includes loyalty/post-purchase activities). DICoDE currently tackled both Distribution and Consumption. In this blog post, I considered the logic of Paid, Earned and Owned Media … Continue reading →

Posted in DiCoDE creation | Tagged advertising, adwords, banner, brand, Brand Driven Innovation, Clo Willaerts, Communication, consumption, content production, Content Production Ecosystem, DiCoDE, digital content, Display Advertising, distribution, Earned Media, Erik Roscam Abbing, Facebook Ads, Google, Google Adwords, loyalty, media, Owned Media, Paid Media, POE, POE Media, post-purchase, Promoted Accounts, Promoted Trends, Promoted Tweets, search, social media, social network, Tim De Coninck, touch points, Twitter | 1 Comment

TV universe doomed in an infinite loop?

Posted on May 7, 2011 by Fabian Tilmant

Being in an hotel room in New York, I can’t help but look at american television. And as it inspired me already in the past (about the real business sustainable energies are and the american culture in general), I learn … Continue reading →

Posted in DiCoDE inspiration | Tagged advertising, aggregation, AIDA, attention, broadcast, broadcaster, business model, data, Discovery, engagement, GRP, Interaction, media, monetization, money, NYC, Relationship, series, Telco, telecom, TiVo, Transaction, TV | 1 Comment

iPad is the new TV

Posted on April 18, 2011 by Fabian Tilmant

Considering the big shift from an industrial era towards an information era, as used several times already on this blog but best described here or here, it could be interesting to see what would be the ultimate experience for this … Continue reading →

Posted in DiCoDE inspiration | Tagged advertising, broadcast, business model, Café Belga, culture, economy, ecosystem, Entertainment, Hero, How, Industrial era, Information era, iPad, media, Purchase Responsible Person, RFID, Spiral Dynamics, Strategy, TV, What, When, Where | 1 Comment

Simplified DiCoDE for a better use

Posted on November 18, 2010 by Fabian Tilmant

As from the beginning, I knew that DiCoDE was meant to be simplified at some point. There are too many details in the current version (the one that I handed to many professionals during the last months and used as … Continue reading →

Posted in DiCoDE creation | Tagged advertising, Branded Utility, business model, Business Model Canvas, cont, DiCoDE, media, Pixelmator, search, social media, social network, telecom, UGC, user, user context, user interface | 1 Comment

Liquid Content, Hyperconnectivity and User Context enabling Media Surfaces

Posted on November 4, 2010 by Fabian Tilmant

Do you remember BERG London? They created, a few week before the announcement of the iPad this gorgeous video showing how Printed Press could look on tablets. My personal favorite in their portfolio is this map for NYC… But let’s … Continue reading →

Posted in DiCoDE inspiration | Tagged a glimpse ahead, advertising, app, attention, BERG, book, content, Content is Liquid, DiCoDE the book, engagement, filter, Gerd Leonhard, GUI, hyperconnectivity, iPad, media, Media Surfaces, Microsoft, Minority Report, mobile, PC, screen, smartphone, The Guardian, TV, UI, user context | 1 Comment

Learning about TV thanks to my dad

Posted on October 11, 2010 by Fabian Tilmant

Recently, my parents subscribed to a new TV offer through IPTV. They now lack one TV channel (BeTV, Belgian version of Canal+), and especially one satiric show: Les Guignols de l’Info. My dad used to watch TV and listen to radio … Continue reading →

Posted in DiCoDE inspiration | Tagged advertising, airwaves, Apple TV, Belgacom TV, BeTV, broadcast, broadcaster, Canal+, dad, DiCoDE, DVD, Google TV, GRP, IDTV, IPTV, Les Guignols de l'Info, media, radio waves, ReCoDE, social media, social network, Telco, Tele Media, telecom, TV, TV channel, UnCoDE, VOO | 2 Comments

Tag Archives: advertising

Why future of TV is not on the TV screen

TV universe doomed in an infinite loop?

iPad is the new TV

Liquid Content, Hyperconnectivity and User Context enabling Media Surfaces

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