Tag Archives: advertising

Why future of TV is not on the TV screen

I’m meeting a lot of incredibly interesting people for the last months, sharing my models and method. It is a very interesting way to get valuable feedback and to challenge my assumptions and findings. When discussion goes deeper in the … Continue reading

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How DICoDE gets along with POE and touch points II

Regarding Digital Content, we can consider the customer journey in 3 steps: Communication, Distribution and Consumption (that includes loyalty/post-purchase activities). DICoDE currently tackled both Distribution and Consumption. In this blog post, I considered the logic of Paid, Earned and Owned Media … Continue reading

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TV universe doomed in an infinite loop?

Being in an hotel room in New York, I can’t help but look at american television. And as it inspired me already in the past (about the real business sustainable energies are and the american culture in general), I learn … Continue reading

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iPad is the new TV

Considering the big shift from an industrial era towards an information era, as used several times already on this blog but best described here or here, it could be interesting to see what would be the ultimate experience for this … Continue reading

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Simplified DiCoDE for a better use

As from the beginning, I knew that DiCoDE was meant to be simplified at some point. There are too many details in the current version (the one that I handed to many professionals during the last months and used as … Continue reading

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Liquid Content, Hyperconnectivity and User Context enabling Media Surfaces

Do you remember BERG London? They created, a few week before the announcement of the iPad this gorgeous video showing how Printed Press could look on tablets. My personal favorite in their portfolio is this map for NYC… But let’s … Continue reading

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Learning about TV thanks to my dad

Recently, my parents subscribed to a new TV offer through IPTV. They now lack one TV channel (BeTV, Belgian version of Canal+), and especially one satiric show: Les Guignols de l’Info. My dad used to watch TV and listen to radio … Continue reading

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