Tag Archives: DiCoDE

Microsoft inspiring me again!

A few days ago, early in the year habit, I updated my LinkedIn profile to better fit my current activities and to prepare my goal for 2013: finding a structure where I can develop my full potential in 2014. I … Continue reading

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Business Models. More Fun in The Philippines

I am starting a new series, inspired by the country that’s currently my home, since early October and for many more months to come. I’ve been seduced by the latest advertising campaign promoting the country lately, and by the big … Continue reading

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Mabuhay Leanovation !

Here I am! It’s been a month already that I landed here in The Philippines and I’m back in business. This first month was focused mostly on the apartment I am sharing with my Love: fixing paperwork, installation details, internet … Continue reading

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Introducing Leanovation – 1. Research

For almost a year now, Iʼve been a very busy boy mapping out the next step beyond DICoDE et voilà! I have come up with an end-to-end innovation method inspired by all modern tools I’ve learned during my research and … Continue reading

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Looking back reaching the destination. Connecting the dots.

I am currently wrapping up this DICoDE project that kept me active for a while now. You can say I’ve been working on it for 18 months, with the focus on writing a book… Or for 2 to 3 years … Continue reading

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How DICoDE gets along with POE and touch points II

Regarding Digital Content, we can consider the customer journey in 3 steps: Communication, Distribution and Consumption (that includes loyalty/post-purchase activities). DICoDE currently tackled both Distribution and Consumption. In this blog post, I considered the logic of Paid, Earned and Owned Media … Continue reading

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Intuition road

Alex taught me something rather interesting and useful in all matters: how we move from ignorance to mastering. It’s a 4 step process: we don’t know that we don’t know, we know that we don’t know, we know that we … Continue reading

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