Tag Archives: social media

How DICoDE gets along with POE and touch points II

Regarding Digital Content, we can consider the customer journey in 3 steps: Communication, Distribution and Consumption (that includes loyalty/post-purchase activities). DICoDE currently tackled both Distribution and Consumption. In this blog post, I considered the logic of Paid, Earned and Owned Media … Continue reading

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How DICoDE gets along with POE and touch points

One recurrent feedback I receive on DICoDE during workshops or discussions is how to place Social Media, especially in DICoDE Business Models. The answer I gave until now is that DICoDE tackles distribution and consumption of digital content, but not … Continue reading

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Simplified DiCoDE for a better use

As from the beginning, I knew that DiCoDE was meant to be simplified at some point. There are too many details in the current version (the one that I handed to many professionals during the last months and used as … Continue reading

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Learning about TV thanks to my dad

Recently, my parents subscribed to a new TV offer through IPTV. They now lack one TV channel (BeTV, Belgian version of Canal+), and especially one satiric show: Les Guignols de l’Info. My dad used to watch TV and listen to radio … Continue reading

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Genesis, past, present and future

Last week-end, I visited my family at the seaside. I love to talk, brainstorm and design with my dad. I think i inherited his mind. These talks enlighted overnight the graphical style i want for the book. I summarized them, … Continue reading

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