Tag Archives: search

How DICoDE gets along with POE and touch points II

Regarding Digital Content, we can consider the customer journey in 3 steps: Communication, Distribution and Consumption (that includes loyalty/post-purchase activities). DICoDE currently tackled both Distribution and Consumption.┬áIn this blog post, I considered the logic of Paid, Earned and Owned Media … Continue reading

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Simplified DiCoDE for a better use

As from the beginning, I knew that DiCoDE was meant to be simplified at some point. There are too many details in the current version (the one that I handed to many professionals during the last months and used as … Continue reading

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Genesis, past, present and future

Last week-end, I visited my family at the seaside. I love to talk, brainstorm and design with my dad. I think i inherited his mind. These talks enlighted overnight the graphical style i want for the book. I summarized them, … Continue reading

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