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Tag Archives: search
How DICoDE gets along with POE and touch points II
Regarding Digital Content, we can consider the customer journey in 3 steps: Communication, Distribution and Consumption (that includes loyalty/post-purchase activities). DICoDE currently tackled both Distribution and Consumption. In this blog post, I considered the logic of Paid, Earned and Owned Media … Continue reading
Posted in DiCoDE creation
Tagged advertising, adwords, banner, brand, Brand Driven Innovation, Clo Willaerts, Communication, consumption, content production, Content Production Ecosystem, DiCoDE, digital content, Display Advertising, distribution, Earned Media, Erik Roscam Abbing, Facebook Ads, Google, Google Adwords, loyalty, media, Owned Media, Paid Media, POE, POE Media, post-purchase, Promoted Accounts, Promoted Trends, Promoted Tweets, search, social media, social network, Tim De Coninck, touch points, Twitter
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Simplified DiCoDE for a better use
As from the beginning, I knew that DiCoDE was meant to be simplified at some point. There are too many details in the current version (the one that I handed to many professionals during the last months and used as … Continue reading
Posted in DiCoDE creation
Tagged advertising, Branded Utility, business model, Business Model Canvas, cont, DiCoDE, media, Pixelmator, search, social media, social network, telecom, UGC, user, user context, user interface
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Genesis, past, present and future
Last week-end, I visited my family at the seaside. I love to talk, brainstorm and design with my dad. I think i inherited his mind. These talks enlighted overnight the graphical style i want for the book. I summarized them, … Continue reading
Posted in DiCoDE creation
Tagged 3D, currencies, dad, design, DiCoDE, DiCoDE future, DiCoDE genesis, DiCoDE past, DiCoDE present, experience, graphical style, GUI, hyperconnectivity, key concepts, media, NUI, platform, platform logic, platform utility, portal, regulation, ROI, search, service, sketch, social media, social network, standard, substitution, Telco, Tele Media, telecom, UI, UnCoDE, user context, WTA
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