Tag Archives: Owned Media

Imagining DICoDE’s next level

Right before leaving for a week on holidays, I’m taking the time to look back at the 2 years of this project. These last months, I’ve met a lot of incredible people! It’s been a while since I’ve met such … Continue reading

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How DICoDE gets along with POE and touch points II

Regarding Digital Content, we can consider the customer journey in 3 steps: Communication, Distribution and Consumption (that includes loyalty/post-purchase activities). DICoDE currently tackled both Distribution and Consumption.┬áIn this blog post, I considered the logic of Paid, Earned and Owned Media … Continue reading

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How DICoDE gets along with POE and touch points

One recurrent feedback I receive on DICoDE during workshops or discussions is how to place Social Media, especially in DICoDE Business Models. The answer I gave until now is that DICoDE tackles distribution and consumption of digital content, but not … Continue reading

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