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Tag Archives: Owned Media
Imagining DICoDE’s next level
Right before leaving for a week on holidays, I’m taking the time to look back at the 2 years of this project. These last months, I’ve met a lot of incredible people! It’s been a while since I’ve met such … Continue reading
Posted in DiCoDE creation
Tagged Catalyst, Connector, Consulting, Creator, design, Earned Media, Future of PR, g4, Golin Harris, Implement, new media, Owned Media, Paid Media, POE, POE Media, PRevolve, PSFK, Research, Shared Media, Strategist, Strategy, Value Chain
3 Comments
How DICoDE gets along with POE and touch points II
Regarding Digital Content, we can consider the customer journey in 3 steps: Communication, Distribution and Consumption (that includes loyalty/post-purchase activities). DICoDE currently tackled both Distribution and Consumption. In this blog post, I considered the logic of Paid, Earned and Owned Media … Continue reading
Posted in DiCoDE creation
Tagged advertising, adwords, banner, brand, Brand Driven Innovation, Clo Willaerts, Communication, consumption, content production, Content Production Ecosystem, DiCoDE, digital content, Display Advertising, distribution, Earned Media, Erik Roscam Abbing, Facebook Ads, Google, Google Adwords, loyalty, media, Owned Media, Paid Media, POE, POE Media, post-purchase, Promoted Accounts, Promoted Trends, Promoted Tweets, search, social media, social network, Tim De Coninck, touch points, Twitter
1 Comment
How DICoDE gets along with POE and touch points
One recurrent feedback I receive on DICoDE during workshops or discussions is how to place Social Media, especially in DICoDE Business Models. The answer I gave until now is that DICoDE tackles distribution and consumption of digital content, but not … Continue reading
Posted in DiCoDE inspiration
Tagged adwords, Alex Papanastassiou, business model, Communication, consumption, CRM, data, DICoDE Business Models, digital content, digital information, distribution, Earned Media, engagement, Google Adwords, Havas Media, Interactivity, Marketing, Owned Media, Paid Media, POE, POE Media, Relationship, Sales, social media, touch points, Transaction, transcend and include, Trust
1 Comment
