Tag Archives: digital content

How DICoDE gets along with POE and touch points II

Regarding Digital Content, we can consider the customer journey in 3 steps: Communication, Distribution and Consumption (that includes loyalty/post-purchase activities). DICoDE currently tackled both Distribution and Consumption.┬áIn this blog post, I considered the logic of Paid, Earned and Owned Media … Continue reading

Posted in DiCoDE creation | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

iCloud DICoDEd

So, iCloud has been launched yesterday. Nothing surrealistic has been announced, but a convenient solution for Apple customers. And a major step forward in Apple’s strategy. One may say that Apple planned world domination sending ultra-thin devices such as iPods, … Continue reading

Posted in DiCoDE inspiration | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Late intuition on iCloud DICoDEd

I’ve always felt Time Capsule, looking at it through DICoDE Strategies, is a key element in Apple’s strategy. You have a device that has all users’ data backed up, versioned, constantly connected, wonderfully integrated into the local network through Bonjour … Continue reading

Posted in DiCoDE inspiration | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

How DICoDE gets along with POE and touch points

One recurrent feedback I receive on DICoDE during workshops or discussions is how to place Social Media, especially in DICoDE Business Models. The answer I gave until now is that DICoDE tackles distribution and consumption of digital content, but not … Continue reading

Posted in DiCoDE inspiration | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment