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Tag Archives: digital content
How DICoDE gets along with POE and touch points II
Regarding Digital Content, we can consider the customer journey in 3 steps: Communication, Distribution and Consumption (that includes loyalty/post-purchase activities). DICoDE currently tackled both Distribution and Consumption. In this blog post, I considered the logic of Paid, Earned and Owned Media … Continue reading
Posted in DiCoDE creation
Tagged advertising, adwords, banner, brand, Brand Driven Innovation, Clo Willaerts, Communication, consumption, content production, Content Production Ecosystem, DiCoDE, digital content, Display Advertising, distribution, Earned Media, Erik Roscam Abbing, Facebook Ads, Google, Google Adwords, loyalty, media, Owned Media, Paid Media, POE, POE Media, post-purchase, Promoted Accounts, Promoted Trends, Promoted Tweets, search, social media, social network, Tim De Coninck, touch points, Twitter
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iCloud DICoDEd
So, iCloud has been launched yesterday. Nothing surrealistic has been announced, but a convenient solution for Apple customers. And a major step forward in Apple’s strategy. One may say that Apple planned world domination sending ultra-thin devices such as iPods, … Continue reading
Posted in DiCoDE inspiration
Tagged aggregation, Apple, Apple TV, Bada, calendar, cloud, Cloud Computing, credentials, DICoDE Strategies, digital content, digital information, Digital Music, e-mail, eBook, ecosystem, Game Center, games, Google, hardware, iCloud, iOS, iOS 5, iPad, iPhone, iPod, Mac, Mac OS X, Mac OS X Lion, magazine, media, Meego, Music, NewsStand, Nokia, PC, picture, PMP, POS, positive space, Press, Samsung, software, Strategy, User Experience, user interface, User-centered design, Windows
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Late intuition on iCloud DICoDEd
I’ve always felt Time Capsule, looking at it through DICoDE Strategies, is a key element in Apple’s strategy. You have a device that has all users’ data backed up, versioned, constantly connected, wonderfully integrated into the local network through Bonjour … Continue reading
Posted in DiCoDE inspiration
Tagged Apple, Apple TV, Bonjour, cloud, Cloud Computing, DICoDE Strategies, digital content, Digital Music, Dropbox, Google, iCloud, iPad, iPhone, iPod, Mac, Microsoft, Mobile Me, movies, Music, subscription, Time Capsule, Time Machine, Ubiquitous Computing, Ubiquitous Experience, User Experience, WiFi, Windows
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How DICoDE gets along with POE and touch points
One recurrent feedback I receive on DICoDE during workshops or discussions is how to place Social Media, especially in DICoDE Business Models. The answer I gave until now is that DICoDE tackles distribution and consumption of digital content, but not … Continue reading
Posted in DiCoDE inspiration
Tagged adwords, Alex Papanastassiou, business model, Communication, consumption, CRM, data, DICoDE Business Models, digital content, digital information, distribution, Earned Media, engagement, Google Adwords, Havas Media, Interactivity, Marketing, Owned Media, Paid Media, POE, POE Media, Relationship, Sales, social media, touch points, Transaction, transcend and include, Trust
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