Tag Archives: digital content

How DICoDE gets along with POE and touch points II

Posted on July 6, 2011 by Fabian Tilmant

Regarding Digital Content, we can consider the customer journey in 3 steps: Communication, Distribution and Consumption (that includes loyalty/post-purchase activities). DICoDE currently tackled both Distribution and Consumption. In this blog post, I considered the logic of Paid, Earned and Owned Media … Continue reading →

Posted in DiCoDE creation | Tagged advertising, adwords, banner, brand, Brand Driven Innovation, Clo Willaerts, Communication, consumption, content production, Content Production Ecosystem, DiCoDE, digital content, Display Advertising, distribution, Earned Media, Erik Roscam Abbing, Facebook Ads, Google, Google Adwords, loyalty, media, Owned Media, Paid Media, POE, POE Media, post-purchase, Promoted Accounts, Promoted Trends, Promoted Tweets, search, social media, social network, Tim De Coninck, touch points, Twitter | 1 Comment

iCloud DICoDEd

Posted on June 7, 2011 by Fabian Tilmant

So, iCloud has been launched yesterday. Nothing surrealistic has been announced, but a convenient solution for Apple customers. And a major step forward in Apple’s strategy. One may say that Apple planned world domination sending ultra-thin devices such as iPods, … Continue reading →

Posted in DiCoDE inspiration | Tagged aggregation, Apple, Apple TV, Bada, calendar, cloud, Cloud Computing, credentials, DICoDE Strategies, digital content, digital information, Digital Music, e-mail, eBook, ecosystem, Game Center, games, Google, hardware, iCloud, iOS, iOS 5, iPad, iPhone, iPod, Mac, Mac OS X, Mac OS X Lion, magazine, media, Meego, Music, NewsStand, Nokia, PC, picture, PMP, POS, positive space, Press, Samsung, software, Strategy, User Experience, user interface, User-centered design, Windows | Leave a comment

Late intuition on iCloud DICoDEd

Posted on June 5, 2011 by Fabian Tilmant

I’ve always felt Time Capsule, looking at it through DICoDE Strategies, is a key element in Apple’s strategy. You have a device that has all users’ data backed up, versioned, constantly connected, wonderfully integrated into the local network through Bonjour … Continue reading →

Posted in DiCoDE inspiration | Tagged Apple, Apple TV, Bonjour, cloud, Cloud Computing, DICoDE Strategies, digital content, Digital Music, Dropbox, Google, iCloud, iPad, iPhone, iPod, Mac, Microsoft, Mobile Me, movies, Music, subscription, Time Capsule, Time Machine, Ubiquitous Computing, Ubiquitous Experience, User Experience, WiFi, Windows | 1 Comment

How DICoDE gets along with POE and touch points

Posted on May 24, 2011 by Fabian Tilmant

One recurrent feedback I receive on DICoDE during workshops or discussions is how to place Social Media, especially in DICoDE Business Models. The answer I gave until now is that DICoDE tackles distribution and consumption of digital content, but not … Continue reading →

Posted in DiCoDE inspiration | Tagged adwords, Alex Papanastassiou, business model, Communication, consumption, CRM, data, DICoDE Business Models, digital content, digital information, distribution, Earned Media, engagement, Google Adwords, Havas Media, Interactivity, Marketing, Owned Media, Paid Media, POE, POE Media, Relationship, Sales, social media, touch points, Transaction, transcend and include, Trust | 1 Comment

Tag Archives: digital content

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