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Tag Archives: DICoDE Business Models
Why future of TV is not on the TV screen
I’m meeting a lot of incredibly interesting people for the last months, sharing my models and method. It is a very interesting way to get valuable feedback and to challenge my assumptions and findings. When discussion goes deeper in the … Continue reading
Posted in DiCoDE inspiration
Tagged advertising, aggregation, analog TV, attention, BBC, BBC iPlayer, broadcast, broadcaster, Carrier, connectivity, credentials, Curation, data, DICoDE Business Models, DICoDE Strategies, digital TV, Discovery, distribution, engagement, future, Interactivity, money, Relationship, RTBF, screen, Second Screen, Set Top Box, STB, television, Transaction, TV
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How DICoDE gets along with POE and touch points
One recurrent feedback I receive on DICoDE during workshops or discussions is how to place Social Media, especially in DICoDE Business Models. The answer I gave until now is that DICoDE tackles distribution and consumption of digital content, but not … Continue reading
Posted in DiCoDE inspiration
Tagged adwords, Alex Papanastassiou, business model, Communication, consumption, CRM, data, DICoDE Business Models, digital content, digital information, distribution, Earned Media, engagement, Google Adwords, Havas Media, Interactivity, Marketing, Owned Media, Paid Media, POE, POE Media, Relationship, Sales, social media, touch points, Transaction, transcend and include, Trust
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