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Tag Archives: content production
How DICoDE gets along with POE and touch points II
Regarding Digital Content, we can consider the customer journey in 3 steps: Communication, Distribution and Consumption (that includes loyalty/post-purchase activities). DICoDE currently tackled both Distribution and Consumption. In this blog post, I considered the logic of Paid, Earned and Owned Media … Continue reading
Posted in DiCoDE creation
Tagged advertising, adwords, banner, brand, Brand Driven Innovation, Clo Willaerts, Communication, consumption, content production, Content Production Ecosystem, DiCoDE, digital content, Display Advertising, distribution, Earned Media, Erik Roscam Abbing, Facebook Ads, Google, Google Adwords, loyalty, media, Owned Media, Paid Media, POE, POE Media, post-purchase, Promoted Accounts, Promoted Trends, Promoted Tweets, search, social media, social network, Tim De Coninck, touch points, Twitter
1 Comment
Media & Fruits Part II: Attack of the Paper-Killing Apple
Another recent buzz is due to the pre-announced decision from Apple to not allow iPad subscriptions outside of the App Store. It is indeed a hard time for media companies who were already selling iPad apps as an add-on (sometimes … Continue reading
Posted in DiCoDE inspiration
Tagged app, App Store, Apple, business model, Business Transformation, CD, commodity, content, content production, Delicious Library, DiCoDE, Digital Music, early adopters, eBook, games, iBooks, iPad, iPhone, iPod, iPod Touch, iTunes, iTunes Store, magazine, media, movies, Music, newspaper, Orange, P2P, podcast, Press, publisher, publishing, radio, record companies, series, Siri, Steve Jobs, Zinio
4 Comments
Media & Fruits Part I: Orange in Daily Motion
Orange bought 49% of Dailymotion. This information is creating some buzz lately, especially related to the backstage discussions: VC’s, french government, Viacom… There are a few interesting strategic implications in this deal: Dailymotion was already profitable, which means they succeeded … Continue reading
Posted in DiCoDE inspiration
Tagged aggregation, bandwidth, business model, content, content production, copyright, Dailymotion, DiCoDE, DIRT, Morgan Stanley, Orange, platform, platform utility, regulation, TF1, VC, Viacom
1 Comment
