Tag Archives: content production

How DICoDE gets along with POE and touch points II

Regarding Digital Content, we can consider the customer journey in 3 steps: Communication, Distribution and Consumption (that includes loyalty/post-purchase activities). DICoDE currently tackled both Distribution and Consumption.┬áIn this blog post, I considered the logic of Paid, Earned and Owned Media … Continue reading

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Media & Fruits Part II: Attack of the Paper-Killing Apple

Another recent buzz is due to the pre-announced decision from Apple to not allow iPad subscriptions outside of the App Store. It is indeed a hard time for media companies who were already selling iPad apps as an add-on (sometimes … Continue reading

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Media & Fruits Part I: Orange in Daily Motion

Orange bought 49% of Dailymotion. This information is creating some buzz lately, especially related to the backstage discussions: VC’s, french government, Viacom… There are a few interesting strategic implications in this deal: Dailymotion was already profitable, which means they succeeded … Continue reading

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