Tag Archives: Content Production Ecosystem

How DICoDE gets along with POE and touch points II

Regarding Digital Content, we can consider the customer journey in 3 steps: Communication, Distribution and Consumption (that includes loyalty/post-purchase activities). DICoDE currently tackled both Distribution and Consumption. In this blog post, I considered the logic of Paid, Earned and Owned Media … Continue reading

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“Looking Through A Black Mirror” DiCoDEd

Last week I attended Belgian Marketing Foundation‘s conference around iPad (see slides here under). A few interesting points triggered thoughts that could be interesting for DiCoDE and beyond: 3 key elements are Content, Media and Advertising. That’s the Golden Triangle … Continue reading

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