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Tag Archives: Clo Willaerts
Mabuhay Leanovation !
Here I am! It’s been a month already that I landed here in The Philippines and I’m back in business. This first month was focused mostly on the apartment I am sharing with my Love: fixing paperwork, installation details, internet … Continue reading
Posted in Leanovation
Tagged Activate, Alexander Osterwalder, Asia, BGC, Bill Fischer, business model, Business Model Canvas, Clo Willaerts, Dave Gray, design thinking, device, DiCoDE, Doing, Entertainment, Geek Girls, Hackathon, innovation, Jay Fajardo, Jim Bland, John Wenger, Jonah Lupton, Kickstart, Launchgarage, Laurence Vanhée, Lean Startup, Left Brain, media, Mobile Monday, Mobile Monday Manila, MyLegalWhiz, Operations, Peter Drucker, Product, Proudcloud, Rail Girls, Ralph-Christian Ohr, Represent.PH, Right Brain, Romain Saillet, Roofcamp, Siddy Jobe, Social Innovation Camp, software, Startup Weekend, Sulit Apps, System Thinking, telecom, The Philippines, Thinking, Tim Kastelle, Tripsiders, Value Proposition, Whiteboard, WorkInspire
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How DICoDE gets along with POE and touch points II
Regarding Digital Content, we can consider the customer journey in 3 steps: Communication, Distribution and Consumption (that includes loyalty/post-purchase activities). DICoDE currently tackled both Distribution and Consumption. In this blog post, I considered the logic of Paid, Earned and Owned Media … Continue reading
Posted in DiCoDE creation
Tagged advertising, adwords, banner, brand, Brand Driven Innovation, Clo Willaerts, Communication, consumption, content production, Content Production Ecosystem, DiCoDE, digital content, Display Advertising, distribution, Earned Media, Erik Roscam Abbing, Facebook Ads, Google, Google Adwords, loyalty, media, Owned Media, Paid Media, POE, POE Media, post-purchase, Promoted Accounts, Promoted Trends, Promoted Tweets, search, social media, social network, Tim De Coninck, touch points, Twitter
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