Tag Archives: Clo Willaerts

Mabuhay Leanovation !

Here I am! It’s been a month already that I landed here in The Philippines and I’m back in business. This first month was focused mostly on the apartment I am sharing with my Love: fixing paperwork, installation details, internet … Continue reading

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How DICoDE gets along with POE and touch points II

Regarding Digital Content, we can consider the customer journey in 3 steps: Communication, Distribution and Consumption (that includes loyalty/post-purchase activities). DICoDE currently tackled both Distribution and Consumption. In this blog post, I considered the logic of Paid, Earned and Owned Media … Continue reading

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