Tag Archives: Brand Driven Innovation

How DICoDE gets along with POE and touch points II

Regarding Digital Content, we can consider the customer journey in 3 steps: Communication, Distribution and Consumption (that includes loyalty/post-purchase activities). DICoDE currently tackled both Distribution and Consumption.┬áIn this blog post, I considered the logic of Paid, Earned and Owned Media … Continue reading

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Prototyping for the Webmission

In parallel to the preparation of the book, I am getting ready to join the Belgians Webmission to the Silicon Valley. In fact, I am going to spend a week in NYC to reconnect to people I met during the … Continue reading

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